GA4 Training

Google Analytics 4 can feel overwhelming. What should be a treasure trove of data for marketing teams is often seen as confusing mess that sees most people reusing the same few reports each month. That's where I come in! Since Google retired Universal Analytics and moved to GA4 back in 2023, I've delivered more than 200 hours of Google Analytics to teams, agencies, and individuals.

Despite it not having the most user-friendly interface, GA4 is a gold mine of data, and I specialise in helping people of all abilities make the most of it. Whether you're a complete beginner or a more advanced user, if you want virtual or in-person training, if you prefer one longer session or a series of shorter sessions, I can tailor my GA4 training to suit your needs.

Interested?

GA4 Training for Every Level

Beginner

For those new to analytics or GA4.
Learn to navigate the interface with ease.
Understand key metrics that matter for your site.
Quickly identify trends, opportunities, and underperforming areas.
See which channels are driving real results (not just traffic).

That's the One!

Intermediate

For teams who use GA4 for basic data analysis but are looking to dive deeper.
Create custom GA4 exploration reports.
Master event tracking and conversion setup.
Build audiences for analysis and marketing.
Build report libraries in GA4 for repeated use.

Sounds Perfect!

Advanced

For data-driven decision makers who are already using GA4 to generate custom reports and data funnels.
Leverage advanced segmentation.
Integrate data flow across your tech stack.
Advanced Google Tag Manager with GA4.

Let's Talk!

Want bespoke training?

If you'd like a tailored GA4 training session looking at your own account and data, my bespoke training option - combining a review your GA4 account with customised training - is the ideal solution!

Get in Touch