If you've spent any time looking into GA4, Google Tag Manager or marketing attribution, you may have come across the terms client-side tracking and server-side tracking. They sound technical (and they are), but understanding the difference can help you make better decisions about your analytics setup and the quality of the data you're using. The good news? You don't need to be a developer to understand the basics. What Is Client-Side Tracking? Client-side tracking is how most

There’s a lot of data available in GA4. Some of it will be familiar to people who’ve used Google Analytics’ previous iteration, Universal Analytics, and some of it will be new. And some terms have changes ever-so-slightly so they’re actually measuring different things in UA and GA4! So, we’ve put together a list of GA4 terms, dimensions and metrics and what they mean to help you get to grips with some of the differences between the two platforms. Account Just like with Univer